29/11/2009

ILLAMASQUA commision short film to stamp out prejudice...


On 11th August 2007, 20 year-old Sophie Lancaster and her boyfriend Robert Maltby were kicked, stamped on and left unconscious – for nothing more than looking different. Sophie later died from her injuries.

As a brand that promotes the right to experiment and self-express through the way you look, Illamasqua is committed to changing attitudes towards subcultures.

In tribute to Sophie, Illamasqua has commissioned ‘Dark Angel’ – a short film  by award-winning French director, Fursy Teyssier. that’s a haunting rendition of Sophie’s story, featuring the music of iconic British band, Portishead.
The aim of the film is to raise awareness of The Sophie Lancaster Foundation and generate £500,000 to help educate young people about tolerance. Since Sophie’s death, the Foundation has been working with behavioural experts Huthwaite International, to put together an interactive youth workshop that does just that.
But this essential education programme can only be delivered with your help.
Please, please show your support and watch the film.
We’re hoping to reach over 1,000,000 hits, so forward this page and help us spread the message. If you have your own website, blog, Facebook, MySpace or You Tube page, or a Twitter profile, please display a link to the film. For added impact, download a specially designed web banner, see bottom of the page.
As well as being available to view online, the film will also be running on MTV from 26th November – Sophie’s birthday.
Stand up for Sophie – act now and buy an Illamasqua Sophie pencil, wristband or make a donation. £3 from the Sophie pencil purchased and all proceeds from the wristband sales go directly to the Foundation.
Together, we’ll help stamp out prejudice, hatred and intolerance everywhere.
To find out more, please visit www.sophielancasterfoundation.com. Follow The Sophie Lancaster Foundation on Twitter for daily updates on the charity's work at www.twitter.com/SOPHIE_charity